Swee Heng 1989 Classic at Lot One Shoppers' Mall continues over three decades of baking excellence, representing the pioneer brand of the Swee Heng Group that launched at Jurong Estate in 1989 under founders Mr Ng Chai Huat and Madam Ong Chu Eng. This halal-certified bakery serves the Choa Chu Kang community as part of a network spanning 98 outlets across five brands including Swee Heng Bakery, Crolo, San.Wich, Bae.Gal, and Toast & Roll. The unique open kitchen concept allows customers to witness the entire baking process, showcasing the handcrafted approach to creating fresh breads, character cakes, and pastries that has made Swee Heng a beloved household name throughout Singapore.
The comprehensive product range features freshly-baked breads, handcrafted regular and character cakes for all occasions, signature pandan chiffon cake, specialty bread with diverse fillings, and an extensive selection of mochi varieties that appeal to both traditional and contemporary tastes. Popular items include famous cheese bread, creative character cakes perfect for celebrations, and traditional favorites that reflect the bakery's commitment to quality ingredients and authentic preparation methods. The halal certification ensures accessibility for Singapore's diverse community, while the second-generation leadership maintains founder traditions while embracing modern baking innovations and customer preferences.
Available for convenient delivery through foodpanda and strategically positioned within Lot One's food section, Swee Heng 1989 Classic serves families, celebration planners, and bread enthusiasts with accessible quality baking that combines traditional excellence with contemporary convenience. The open kitchen transparency demonstrates the bakery's confidence in their preparation methods and commitment to freshness, while the extensive product range ensures options for daily consumption, special occasions, and gift-giving needs. Whether seeking fresh daily bread, custom character cakes for birthdays, or exploring traditional and modern Asian-inspired baked goods, Swee Heng 1989 Classic continues to deliver the aromatic goodness and handcrafted quality that has earned customer loyalty for over thirty years.
This store is located along the stretch near NTUC fairprice, at basement one. (To your left when you take the escalator downwards) Although the store is small, they have a great variety of buns and confectionery products. From Singapore favorite pork floss buns to your classic hot dog staples. You name it, they have it. Giving a 3-star because of the creeping price upwards in recent years. The price of the products increased every single year, so much so to the extent one single bun almost cost similar to a packet of rice you can buy from a kopitiam... Inflation is so real...
Julyen Loo
Absolutely horrendous experience at this outlet. I used to visit regularly for their bread, but after the appalling service I’ve encountered, I will never return. During one visit, the cashier thought it was acceptable to shove multiple pieces of bread into a tiny plastic bag, completely squashing them. When I asked for a bigger bag, I was met with an outright rude refusal.
The final straw was when my elderly mother accidentally dropped a toast on the floor while struggling with the tongs. Instead of showing any empathy or understanding, the staff rudely demanded that she pay for the dropped item on top of her other purchases. The lack of professionalism and basic courtesy here is astounding.
This outlet is a disgrace, and the staff clearly lack proper training in customer service. There are far better bakeries out there that respect their customers and don’t treat them like a nuisance. Avoid this place at all costs.
Sue Ilah
Maybe can teach one if ur hijabi staff to be more nicer the way she speak to older customer..
I did not know bread shop is really particular about customer putting the tong back...
So u guys except older people to really read ur rules stated at the tray n tong coner,not to put back the tong but put at the cashier instead?
Zachary Chua
Bought a bunch of bread today and felt that the service was really lacking. I had bought a lot of bread today, and the staff shoved all of them into a small plastic bag and, in doing so, squished all the bread which I had bought. When I requested for a bigger bag the staff reluctantly obliged and was clearly unhappy. Unacceptable.
Esther Loo
Bread ok, but service over there not so good, ask something, the chinese fat lady tone so bad, maybe she not in good mood today.☹☹☹in fact , customer service cannot this way, we not own her
Esther Low
The bread was okay, but the service there was not so good. When I asked for something, the Chinese lady's tone was so bad; maybe she was not in a good mood today.☹☹☹ In fact, customer service cannot be this way; we don't own her.
Jacky Chua
Bought a bunch of bread today and felt that the service was really lacking. The staff shoved all the bread into a small plastic bag and, in doing so, squished it. When I requested a bigger bag, the staff reluctantly obliged and was clearly unhappy. Unacceptable.
Su Ilah
Maybe you can teach one of your hijabi staff to be nicer in the way she speaks to older customers.
I did not know your bread shop is really particular about customers putting the tongs back.
So you guys expect older people to really read your rules stated at the tray and tong corner, not to put the tongs back, but to put them at the cashier instead?
Julian Loo
Absolutely horrendous experience at this outlet. I used to visit regularly for their bread, but after the appalling service I’ve encountered, I will never return. During one visit, the cashier thought it was acceptable to shove multiple pieces of bread into a tiny plastic bag, completely squashing them. When I asked for a bigger bag, I was met with an outright rude refusal.
The final straw was when my elderly mother accidentally dropped a piece of toast on the floor while struggling with the tongs. Instead of showing any empathy or understanding, the staff rudely demanded that she pay for the dropped item on top of her other purchases. The lack of professionalism and basic courtesy here is astounding.
This outlet is a disgrace, and the staff clearly lack proper training in customer service. There are far better bakeries out there that respect their customers and don’t treat them like a nuisance. Avoid this place at all costs.
Keng Peh
This store is located along the stretch near NTUC FairPrice, at Basement One. (To your left when you take the escalator downwards) Although the store is small, they have a great variety of buns and confectionery products. From Singapore's favorite pork floss buns to classic hot dog staples. You name it, they have it. I'm giving it 3 stars because of the creeping prices in recent years. The price of the products has increased every single year, so much so that a single bun almost costs as much as a packet of rice you can buy from a kopitiam. Inflation is so real.
Positive Reviews
AngeOuDemon
🍞 🥖 🥯 🥪🥐🧁🍩🍰🥧 ~ 👍🏻👍🏻👍🏻
💲~ affordable …
Benson Tan
Ordered a Mango Mousse cake via GrabFood. It is great! Bought it for a simple mother’s day celebration. Mother loves it! Delivery was fast too.Thank you!
Ann Meow
Frequent buyer of swee heng but their bread quality is not as soft and tender as compared to other bakeries.
However i love their pandan waffles - it is chewy and soft, highly recommended!
Was recce-ing for my birthday cake so i tested their biscoff cream cheese cake ($4.50). Overall it is a pleasant cake to indulge in, sweetness in every layer. I cant really taste the cream cheese in the layers. I think the biscoff is only on the top. Would buy the slice again but not the entire cake to share with family since it is too sweet.
Cheryl Lee
Sandwiches are so darn good, pricer for the small sandwich but what the heck, you need variety and you only live once! Go try pls!!
Had the tuna with egg mayo and chicken ham and cheese, spent $6.
Rachel Wang
I would like to compliment the Malay cashier for her exceptional service at lot one outlet! Her enthusiasm and dedication to serving customers is commendable, she consistently greets customers with a warm and friendly demeanor. Sweeheng is fortunate to have such a employee on their team, she is deserving of recognition and a raise for her outstanding service! 👍👍
Chen Carina
Have bought many cakes from them and they don't disappoint with their unique yet yummy flavours. Prices are very affordable! Especially like their red velvet and pistachio chocolate. But note that their pistachio chocolate is more of a hazelnut chocolate cake, wish that the pistachio cream can have more layers. They also provide disposable fork and plates which I think is thoughtful!
Scott Wong Kam Seng
Reason for me to be supportive due to their launch of sugar free pandan chiffon cake. Is quite unique and extra awesome for them to research and come out with such product which other players yet to do so.
LiLing G
Surprise surprise, the butterscotch muffin is so good! Must try! 😍 …
Angie Meng
🍞 🥖 🥯 🥪🥐🧁🍩🍰🥧: 👍🏻👍🏻👍🏻
💲: affordable.
Li Ling Goh
Surprise, surprise! The butterscotch muffin is so good! Must try! 😍 …
Sean Wong Kam Seng
My reason for being supportive is their launch of sugar-free pandan chiffon cake. It is quite unique and extra awesome for them to research and develop such a product, which other players have yet to do.
Tan Carina
I've bought many cakes from them, and they don't disappoint with their unique yet yummy flavours. Their prices are very affordable! I especially like their Red Velvet and Pistachio Chocolate. However, do note that their Pistachio Chocolate is more of a hazelnut chocolate cake; I wish the pistachio cream had more layers. They also provide disposable forks and plates, which I find thoughtful!
Renee Wang
I would like to compliment the Malay cashier for her exceptional service at Lot One outlet! Her enthusiasm and dedication to serving customers is commendable. She consistently greets customers with a warm and friendly demeanor. Sweeheng is fortunate to have such an employee on their team. She is deserving of recognition and a raise for her outstanding service! 👍👍
Sheryl Lee
Sandwiches are so darn good! They are pricier for the small sandwich, but what the heck, you need variety and you only live once! Go try, please!!
I had the Tuna with Egg Mayo and the Chicken Ham and Cheese, and spent $6.
Ann Miao
I'm a frequent buyer of Swee Heng, but their bread quality isn't as soft and tender compared to other bakeries.
However, I love their pandan waffles – they are chewy and soft, highly recommended!
I was 'recce-ing' for my birthday cake, so I tested their Biscoff Cream Cheese Cake ($4.50). Overall, it was a pleasant cake to indulge in, with sweetness in every layer. I can't really taste the cream cheese in the layers. I think the Biscoff is only on the top. I would buy the slice again, but not the entire cake to share with family, since it is too sweet.
Benjamin Tan
Ordered a Mango Mousse cake via GrabFood. It is great! Bought it for a simple Mother's Day celebration. Mother loves it! Delivery was fast too. Thank you!
